2021.08.08

“Midsummer August is like the bloom of youth!” Times China’s first quality community mall, Times Fun-in (Zhongshan), had its grand opening on August 7, 2021, marking a big step forward by the company in its program of retail development.

Times Fun-in, on its opening day, reported an occupancy rate of 100%, and almost 30 brands were able to enter the Zhongshan market. Statistically, image-update stores accounted for 60%, a fine performance indicator, and foot traffic exceeded 300,000 on the first day. It was a strong start in every respect.

The opening ceremony was attended by Mr. Xu Chengbin, secretary of the CPC Committee of Shaxi Town, Zhongshan; Mr. Huang Jinghui, deputy secretary of the CPC Committee and mayor of Shaxi Town; Mr. Li Yubin, deputy mayor of Shaxi Town; Mr. Shum Chiu Hung, board chairman of Times China; Mr. Bai Xihong, vice chairman of Times China and board chairman of Times Neighborhood; and Mr. Zhang Jianhua, general manager of Times Commercial. Senior government officials, senior corporate executives and merchant representatives were also present for the festivities.

▲ Opening ceremony of Times Fun-in

As one of the nation’s leading providers of urban development services, Times China is committed to helping more people live the lifestyle they are longing for. With the improving material standards of contemporary living, community-based commerce on the doorstep embodies the aspiration for a bright, optimistic today and tomorrow.

Times Fun-in, the first community-based commercial masterpiece by Times China, offers approximately 56,000 square meters of discovery. Fittingly, its theme is “Fabulous moments at your doorstep.” Through in-depth surveys of community residents and keen insight into industry trends, the integration “time, space and people’s hearts” is the core concept through which to provide a new consumption experience for more than 800,000 residents in the surrounding community. In the process, it serves as a new model for commerce in Zhongshan.

▲ Full view of Times Fun-in

Times Fun-in introduces nearly 100 businesses to the area, including the first Bravo YH in western Zhongshan, the “Most Beautiful Children’s Bookstore” Dumuzhou Picture Book Library, the first KK in Zhongshan, the first Mrs. Ye in Zhongshan and the first Dashixiong third-generation star kitchen store in western Zhongshan.

Among them, the Dumuzhou Picture Book Library at Times Fun-in has the largest collection of books, the most complete content and the most out-of-print books. The REACTION Arena all-day sports-experience hall of nearly 1,600 square meters offers excitement around the clock. There are also numerous children’s brands, such as MOMYHOME and Explore Paradise, which boasts more than 1,000 square meters. Times Fun-in focuses on families with young children, and the success of that approach is evident everywhere.

As the saying goes, “food is the first necessity of the people.” The new-generation northwestern Chinese cuisine restaurant Dashixiong, “King of Hot Pot” Da Long Yi, the time-honored Cantonese brand “Jiayi Restaurant”, the Western-style restaurant FANS and other authentic cuisines are ready to satisfy a wide variety of tastes. Special theme restaurants such as Baheli and the HOOPZOON basketball-themed dining bar are very popular. For food aficionados and those with a hearty appetite, it’s love at first sight.

▲ Brand businesses at Times Fun-in

From the imagination of a blueprint to the color of the present, Times Fun-in has created a vibrant stage of fabulousness through differentiated brand positioning, diversified characteristic scenes and a rich, comprehensive brand matrix. It has brought the dream of a blueprint to reality as a colorful emblem of success.

The launch of Times Fun-in is another breakthrough for Times China in the commercial development segment. Times China has established six main business segments including residential project development, industrial development, commercial development, urban renewal and community services based on its positioning as an urban development service provider. Moreover, the industrial development and commercial development segments are operated by Times Commercial.

Times Commercial, established in 2002, is driven by commerce and industry. Thus, the motivation toward excellence is reflected throughout the value chain, from investment and financing to management and withdrawal. Its business products cover the aspects of office, commerce and industrial environments. The total industrial and commercial area under its development and management exceeds 4 million square meters. With respect to office operations, Times Commercial has created the three product pipelines -- a high-end, class-A office building (Times Center), business park (Times E-PARK) and creative park (Times Ark) -- as well as a series of works that are highly sought after by the market. In addition to the recently opened community-based commercial masterpiece Times Fun-in, the commercial business center Times CR8 will debut at the end of the year.

Times Commercial also explores the full-chain value creation of industrial development (industrial planning–industrial introduction–industrial incubation–industrial investment) through two industrial towns -- Times C-Town and TIC -- each of which will encompass a million square meters.

▲ Times Commercial’s product lines

Times Commercial will, in the coming months and years, provide full-chain value operation services around urban spaces. Relying on the urban development service provider positioning of Times China, it will serve not only the people who live in cities but also the cities in which people live. In the process, it will promote the industrial development and commercial prosperity of cities so as to amplify their fascinating appeal.