2021.11.23

The 2021 China Experience Commercial Real Estate "Navigation: Creating Young Forces" Awards Ceremony was held in Shenzhen on November 23. The "Fun and Fantastic Season", an event held by Times Fun-in (Zhongshan), a community commercial representative work of Times Industry and Commercial Group, won the "Annual Creativity Award for Commercial Marketing Case" for its impressive scene experience, marketing planning and sales conversion, standing out from the crowd of excellent cases nationwide. The award further marked the Group's innovative and operational strengths in the field of shopping malls.

The China Experience Commercial Real Estate "Navigation Awards" are initiated by Winshang.com. Under the "objective, practical, comprehensive and meticulous" principle, a robust evaluation team is formed by experts from academia, commercial real estate and professional institutions. The award selection presents outstanding achievements in the industry through data analysis of multiple authoritative institutions, online voting, on-site surveys on projects and stores, and media investigation.

The "Fun and Fantastic Season", which won the annual creativity award in the commercial marketing category, embodied the plan for the opening of Times Fun-in (Zhongshan). With IP-based scene marketing and high-frequency community interactions, the event enhanced the experience of the "interactive and friendly community", leading a new commercial trend of Zhongshan. As Times Industry and Commercial's first project in Zhongshan, Times Fun-in (Zhongshan) was renovated on the basis of existing shopping malls. The long-lasting popularity reflects its keen insight regarding the customer base and the strong operational capabilities with respect to community experience.

IP-Based Scenes Strengthened to Create an Immersive Theme

Based on the "shared art" philosophy, the new Times Fun-in (Zhongshan) provided various art exhibitions within walking distance in western Zhongshan, thereby empowering the scenarios through space curation, art culture and community vitality, closely following the current immersive trend. During the first two days of its grand opening, the mall attracted more than 500,000 visitors, who hailed it as a new regional benchmark.

Popular Topics for Increased Customer Stickiness at the Doorstep

During the opening, based on the community demand for interesting interactions, Times Fun-in (Zhongshan), as part of an effort to embody topics such as the Olympic Games, summer economy and baby economy, planned the "FUN IN" summer cool sports competition. Along with it was the "Champions and Children" National Competition City Tournament, a program broadcast on CCTV as a first for Zhongshan. Thus, it encouraged participation as a family community and customer loyalty in the form of frequent return.

Collaboration with Brand Discounts to Attract Ongoing Shopping Popularity

Times Fun-in (Zhongshan) collaborated with in-mall brand stores to introduce ongoing theme-based discounts and promote sales conversion. During the "Fun Hi" shopping festival, the offer of vouchers drew more than 100,000 participants and more than 1.6 million reviews on the activity interface, thereby achieving direct sales conversion of more than RMB 300,000. Meanwhile, collaboration with the "high-stickiness" business format created a sense of ceremony, empowering the FUN-IN Soft-Drink Festival to consolidate the community's consumption habits.

The honor is a testament to the prosperity of Times Fun-in (Zhongshan), amply demonstrating the operational capabilities of Times Industry and Commercial Group, which will continue to explore new models of experience-based commercial development and strive to create better urban spaces that embody a better life.